One thing that can be said about success and innovation is that when an honest person with pure motives achieves those, it can attract the attention of someone who is rather shady and even ruthless. This is the case with Whitney Wolfe.
As the CEO of Bumble, Whitney Wolfe has taken a lot of time to think about everything that she would want and the cause that women like her are fighting for. Then she has done everything she can to build her brand. One thing that can be said about her brand is that it is her vehicle for equality. She also thinks about her customers and their beliefs. She does everything she can to protect them.
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With the success and growth of Bumble, certain people have decided that they wanted to take over. One set of people are the owners and leaders of The Match Group. They have not only tried to buy Bumble but have also threatened to sue Whitney Wolfe for the company. The main reason that they tried to file a lawsuit is that The Match Group wanted to buy Bumble, but Whitney Wolfe would not sell partially because she has a history with the group and therefore has an idea of what they intend to do with the company.
When responding to the lawsuit, Whitney Wolfe has released a statement about what The Match Group was doing and everything she is doing to protect Bumble, what it stands for, and its customers. While Bumble does allow men to join, it is meant for women to empower themselves with. She does not want women to lose something that has been significantly helpful to them. Therefore, she has stood her ground against The Match Group and has shown them that she is not someone that is going to just sit down and take any injustice.