The arrival of Eduardo Sirotsky Melzer, better known by his nickname Duda Melzer, as the head of the RBS Group and eBricks investment company in Brazil has seen the Sirotsky family owned business reach new heights of success and new areas of investment based upon the global approach to business he has undertaken in recent years. Duda was named as the planned successor to his uncle, Nelson Sirotsky, as early as 2012 at an event broadcast live by the Brazilian media company and has since looked to develop an international investment approach that remains successful for all.
In an article on Dino, Duda Melzer was quick to recognize the needs of the RBS Group and his own Sirotsky family to invest in the latest technologies and business opportunities no matter where they are located around the world. As an internationally known business leader who has become well known to many around the world, Duda Melzer spotted the need to look outside the confines of the Brazilian home of the Sirotsky family to make sure excellent investment opportunities are not missed. In the investment opportunities already taken by Duda Melzer he has looked for new and existing companies of all sizes who are rapidly growing to provide a positive level of success in the future.
As a global business leader, Duda Melzer has achieved a number of renowned awards that can be seen as a sign of the success he has achieved since reaching the highest position in the RBS Group; in the year 2015, Duda Melzer was named as the Entrepreneur of the Year by the respected financial company Ernst & Young. In the same year, Melzer also found himself named as one of the top 25 experts in family business leadership created by the Cambridge Institute for Family Enterprise.
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