Eduardo Sirotsky Melzer, born in 1972, is one of the most famous and highly successful entrepreneurs in Brazil and belongs to the third generation of Sirotsky Family, owners of RBS Group. He is the grandson of the media tycoon, Mauricio Sirotsky Robinho, and as a chairman of the RBS Group currently, Duda Melzer is taking forward the legacy in the best way possible. Under the leadership of Duda Melzer, RBS Group has pioneered new streams in the multimedia businesses and according to globo.com, has expanded its reach and business turnover manifolds in the past few years.
According to Economia, Eduardo Sirotsky Melzer studied business administration at the Pontifical Catholic University and went to the United States, where he did Masters in Business Administration from Harvard Business School. Duda Melzer also did two other business related diplomas from Harvard Business School to polish his business skills and achieve expertise in specific business categories, such as communication, corporate governance, and international trade. Duda Melzer understands the importance of technology and its applications in today’s world and is the founder of e.Bricks Digital.
e.Bricks Digital is one of the leading digital companies in Brazil, and also operates in the United States. The primary aim of the e.Bricks Digital is to look for and invest in technology based start-ups and innovations that would help with advancing technology. Eduardo Sirotsky Melzer was awarded by the Cambridge Institute for Family Enterprise as one of the top 25 new generation members to show exemplary leadership skills while heading their respective family businesses.
Eduardo Sirotsky Melzer regularly consults business experts such as Ram Charan and Jim Collins, and is greatly influenced by their ideologies of business and management, which he believes has helped him devise successful business strategies at RBS. Duda Melzer is also influenced by John Davis, who has been a family business consultant for RBS Group for many years and is a Harvard Professor.