Lori Senecal – Game Changing Global Advertising Executive

As one looks at the background and experience of Lori Senecal, it is immediately apparent that she is not only a global executive leader, but also a trend setter and game changer. Ms Senecal served as Global Chief Executive Officer at Crispin Porter & Bogusky, LLC (CP+B) from March 2015 to December 2017. CP+B is a world renowned full-service advertising agency that was founded in 1988. According to Huffington Post, as the CEO of CP+B, Lori defined the unique, eclectic vision of leadership in the company. To quote from the CP+B website: “We are not ad people. But we are engineers, rule breakers, artists, scientists, filmmakers, aspiring guitarists, technologists, adventure junkies, anthropologists, and everything in between. All working together in a modern global network to make the most written about, talked about, and outrageously successful work in the world.”


Lori Senecal‘s success has surely been talked about and written about. In 2013, Ms Senecal was honored at the Advertising Women of New York (ADNY) Game Changer Awards, receiving the Quantum Leap award for leadership and innovation. Lori was recognized by AdAge in 2014 as one of the “Women to Watch.” She was named as only one of four “Agency Executives to Watch” by Advertising Age in 2016. In 2017, Ms Senecal was also recognized by Fast Company as one of the “Most Creative People in Business.”


Of course, all of this recognition did not come without hard work. Ms Senecal received a Bachelor of Commerce (BCom) with a specialization in Marketing and Finance from McGill University (Montreal, Quebec). From there, Lori Senecal became the co-Founder of TAG Ideation at McCann Erickson in February 2003. She was promoted to Global Chief Innovation Officer at McCann Worldgroup in February 2006 and became President of McCann New York in July of 2007. Her career and experience accelerated once again when she took on the position of President and CEO of Kirshenbaum, Bond, Senecal + Partners (KBS) in September of 2009 and subsequently took on the role of Global CEO and Executive Chairman of KBS from March 2012 to March 2015.


Watch Lori Senecal’s full presentation on YouTube.