When we talk about investment in Brazil, there is a lot to be discussed in regards to how Brazilians are investing their money in having a higher profit later. Ignorance and lack of information are two main problems when considering the investment sector in the country. We’ll be analyzing why that’s true, covering the story of one of the most successful financial experts of Brazil, as well as covering what would be the better options to achieve a higher percentage of profit while maintaining high security.
First, we have to analyze where Brazilians get investment information from, in the first place. And the majority will answer that they get from their bank agencies and the professionals that give financial assistance and bits of advice.
Not trying to misjudge the profession of these advisors, but they are paid to try to sell the investments that their bank agencies offer. In this case, the type of investment that most financial experts tell Brazilians to use is their savings account, which has around 0,6 return on profit per month.
What most Brazilians do not know is that this is the lowest type of steady investment possible. They could be achieving even 18% additional profit in a year without harming their security and confidence that the money is well stored.
Cassio Audi knows these facts pretty well. Having worked as Chief Financial Officer for Brookfield Brasil Real Estate Partners at the beginning of his career, he has tons of experience with financial management, investment, and solutions to the fiscal problems that many Brazilians are facing because of lack of options.
Cassio Audi studied at PUC and Later at the University of São Paulo, also in the big metropolitan city, where he got his MBA. Both formations are centered in business administration.
There is a lot of misconceptions regarding possible investments, and Brazilians tend to prioritize savings accounts just because of their “practicality.” About 61% of these communities still use this method, while some national treasures, for example, have about 13-14% additional return.